ABOUT
Ark Diamond is a lab grown diamond manufacturing company based in Surat, Gujarat. This project is about giving a visual identity to the company and also designing all the important assets to eshtabalish it's brand language. Here, branding of the company sets a market standard and distinguishes it from other competitors under the same sector of business.
PROJECT CATEGORY
Visual Identity and Branding
PROJECT YEAR
2024
BRAND ORIGIN AND
STORY
Ark Diamond, a leading manufacturer of lab-grown CVD diamonds, was established initially in 1970 by Mr. Manoj Dharamshibhai Dungrani and expanded under Mr. Mayur Manojbhai Dungrani. Today, Mr. Yumit Mayur Dungrani leads the brand, continuing its legacy of innovation. Noveemi, Ark’s jewelry venture, transforms ethically grown diamonds into timeless designs, blending Ark’s commitment to quality and sustainability with modern luxury.
BRAND VISION AND
MISSION
Vision: To redefine luxury with sustainable, ethical, and innovative lab-grown diamonds for a brighter future.
Mission: To craft exquisite, high-quality diamonds that blend timeless elegance with environmental responsibility.
BRAND TONE AND
VOICE
Tone: Maintains a sense of refinement and elegance while inspiring trust and being relatable to customers who value quality and sustainability.
Voice: Speaks with clarity and conviction, emphasizing ethical practices, innovation, and a commitment to meeting customer desires with exceptional service.
IDEATION SKETCHES
These are some of the ideation sketches done to explore different variations and combinations while designing the logo.
This highlights the process followed during the design stage leading to the final Logo Design.
VISUAL IDENTITY
This logo features a modern and sleek design, reflecting innovation and sophistication, fitting for a Lab-grown Diamond Manufacturing Company. Here's a breakdown of its design elements:
Typography: Bold and clean, emphasizing reliability and innovation.
Icon: The "A" in "ARK" incorporates a red diamond accent, symbolizing precision and luxury.
Tagline: "The Future of Forever" highlights sustainability and timeless appeal.
Colors: A dark background with white text and red accents exudes elegance and exclusivity.
Imagery: Scattered diamonds reinforce the focus on premium craftsmanship.
BRAND APPLICATION
The Brand Application of Ark Diamond comprises of diffrent mediums of
advertising, marketing and communication where it's visual identity is applied.
Architectural signage, brand stationary like bussiness card and formal company letterhead compiled together form an extensive brand identity.
The Company's Social Media presence is also highlighted through the medium of stories and static posts.
