ABOUT
Noveemi Jewels is a jewellery company based in Surat, Gujarat. Noveemi is specialized in lab grown diamond and real gold jewellery. This project highlights my role as a Creative Strategist and a Visual Designer for the company, it explores the area of design strategies in digital marketing and web design. It also highlights the work done for social media, packaging and company website leading to a complete brand expansion.
PROJECT CATEGORY
Design Strategy and Visual Design
PROJECT YEAR
2024
PACKAGING DESIGN
The packaging design for the brand Noveemi Jewels is a compilation of different branding assets like the paperbag, a jewellery box, informative cards and an invoice envelope.
​The packaging is designed in a manner where it is complementary to the value provided by the brand and gives the customer an overall experience of a luxury unboxing.
The design language of the brand is a mix of luxury, exquisity and classic minialism.
USER INTERFACE AND SOCIAL MEDIA DESIGN
Website banners for the official Noveemi Jewels website
Social media creatives for Instagram
CREATIVE DIRECTION AND DESIGN STRATEGY IN - PHOTOGRAPHY AND VIDEOGRAPHY
As a visual communication designer, I took the lead in providing creative direction and executing an in-house jewellry photoshoot for the brand.
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From conceptualizing the mood, styling, and composition to overseeing lighting and angles, I ensured that each shot captured the elegance of our lab-grown diamond pieces. Balancing aesthetics with brand identity, I directed models and props to highlight intricate details while maintaining a cohesive visual narrative.
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With a keen eye for design and strategy, I refined the final images for use across our website and marketing platforms, ensuring they resonate with our audience and elevate Noveemi’s brand presence.
PHOTOGRAPHY AND VIDEOGRAPHY HIGHLIGHTING VALENTINES DAY CAMPAIGN
Leveraging design strategy, Noveemi’s Valentine’s Day photoshoot was crafted to create a visually compelling campaign that resonated with the audience. From styling and composition to directing models and refining final images, every shot captured the essence of love while aligning with the brand identity.
PHOTOGRAPHY AND VIDEOGRAPHY HIGHLIGHTING CORPORATE OFFICE CAMPAIGN
Noveemi’s corporate office campaign photoshoot was designed to reflect sophistication and professionalism. Clean aesthetics, structured compositions, and subtle styling were used to highlight the versatility of lab-grown diamond jewellry in a modern workspace, ensuring a refined and brand-aligned visual narrative.
